Pith

The Instagram tool small businesses actually keep using

Stay on your customers’ feed every day —
without thinking about Instagram once.

Pith drafts a story every morning in your voice. Approve in ten seconds — or let it auto-publish.

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No card. One-tap sign-in to see your drafts.

How it works

01

Start with your Instagram handle

Pith studies your recent posts, visuals, offers, and tone.

02

Pith learns how your business sounds

We turn that into a brand voice profile you can adjust in plain language.

03

Approve today or schedule the month

Get daily drafts to approve, edit, schedule, or auto-publish.

New

Fill your Instagram calendar without starting from scratch.

Open the calendar, drop in photos for the week, and tell us which ones you want to write yourself. We schedule, generate captions in your voice, and post — stories, feed, or reels.

  • • Stories, feed posts, or reels — pick per slot.
  • • Upload your photos. Pith writes the story, caption, or reel text in your voice.
  • • Auto-publish, send for approval, or remind you before it goes live.
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StoryFeedReel
Daily, in your voice.
Knows what to skip.
Better with every post.

Pith pays for itself if it saves you 2 hours a week (≈ $55 of owner time). Start free, upgrade to Pro any time.

See pricing

Common questions

How is this different from ChatGPT or Buffer?
ChatGPT writes posts but doesn’t know your business, your audience, or which days to stay quiet. Buffer schedules what you write, but doesn’t write it. Pith learns your voice, picks what to post (and what to skip — memorial days, off-brand topics, near-duplicates), then keeps your feed alive in the background.
Will it actually sound like me?
Pith reads your existing posts to build a voice profile — phrasing, emoji habits, what you talk about, what you avoid. Every draft you approve, edit, or reject teaches it. You can also tweak the profile in plain language at any time.
What if I don’t have many posts yet?
A dozen posts is enough to get started. You can also paste a few sentences about your business to fill in the gaps.
Can I preview drafts before paying?
Yes — Free includes daily story drafts, no card. Pro unlocks captions, reels, unlimited auto-publishing, and removes the small pith.day caption tag.

Simple pricing.

Free to start. Pro is $49/mo when you outgrow it.

Free posts include a small pith.day caption tag — removed on Pro.

See plans →
Pith — Stay on your customers' feed every day, without thinking about Instagram. — Pith